Privacy Policy
Last updated: 8 May 2026
This privacy policy explains how Joe Gillett, trading as JMG Media ("we", "us", "our"), collects, uses, stores and protects your personal data when you visit our website jmgmedia.co.uk (the "Site"), download our free resources, purchase our digital products, use our contact form, or interact with us in any other way.
We are the data controller for your personal data. We are registered as a sole trader in England and can be contacted at info@jmgmedia.co.uk.
We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. What personal data we collect
| Data | When we collect it |
|---|---|
| First name and email address | When you opt in to download a free resource (e.g. our free guide) |
| First name and email address | When you subscribe to our email list |
| Name, email address and message content | When you submit our contact form |
| Name, email address, billing address and payment information | When you purchase a digital product (payment details are processed by Stripe and are not stored by us) |
| IP address, browser type, device information, pages visited, referring URL | Automatically when you browse the Site, via cookies and similar technologies |
| Interaction and behavioural data | Via Meta Pixel and Google Analytics when you visit the Site |
2. How and why we use your data
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| To deliver a free resource you have requested | Consent — you actively opt in by submitting your details (Art. 6(1)(a)) |
| To send you marketing emails, tips and offers | Consent — you can withdraw at any time by clicking "unsubscribe" in any email (Art. 6(1)(a)) |
| To respond to your contact form enquiry | Legitimate interest — to reply to your message (Art. 6(1)(f)) |
| To process a purchase and deliver digital products | Contract — necessary to fulfil your order (Art. 6(1)(b)) |
| To analyse Site usage via Google Analytics | Consent — obtained through our cookie consent banner; you can withdraw consent at any time (Art. 6(1)(a)) |
| To serve relevant advertisements via Meta Pixel | Consent — obtained through our cookie consent banner (Art. 6(1)(a)) |
| To maintain Site security and prevent fraud | Legitimate interest — to protect our business and users (Art. 6(1)(f)) |
3. Marketing emails
When you download a free resource or subscribe to our list, you consent to receive marketing emails from us. Every email includes an easy "unsubscribe" link. Once you unsubscribe, we will stop sending marketing emails promptly. We comply with the Privacy and Electronic Communications Regulations 2003 (PECR).
We do not sell, rent or share your email address with third parties for their own marketing purposes.
4. Who we share your data with
We only share your data with third parties who help us operate the Site and run our business. These are our data processors and they only process your data on our instructions:
| Third party | Purpose | Location |
|---|---|---|
| Squarespace Inc. | Website hosting, contact form processing, email marketing | United States |
| Google LLC (Google Analytics) | Website analytics and traffic reporting | United States |
| Meta Platforms Inc. (Meta Pixel) | Advertising measurement and audience building | United States |
| Stripe Inc. | Payment processing for digital product purchases | United States |
| YouTube / Google (embedded videos) | Video content delivery | United States |
We may also disclose your data where required by law or to protect our legal rights.
5. International data transfers
Some of the third parties listed above are based in the United States. Where your data is transferred outside the UK, we ensure appropriate safeguards are in place, such as:
- The recipient country being covered by a UK adequacy decision;
- Standard contractual clauses approved by the UK Information Commissioner's Office (ICO); or
- The recipient's participation in an approved certification framework (e.g. the UK Extension to the EU–US Data Privacy Framework).
6. Cookies and tracking
Our Site uses cookies and similar tracking technologies. For full details about the cookies we use, why we use them and how to manage your preferences, please see our Cookie Policy.
7. How long we keep your data
| Data type | Retention period |
|---|---|
| Email subscriber data | Until you unsubscribe, after which we delete your data within 30 days |
| Contact form messages | Up to 12 months after your enquiry is resolved |
| Purchase records and invoices | 6 years (to meet HMRC record-keeping requirements) |
| Analytics data | In accordance with each platform's retention settings (currently 14 months for Google Analytics) |
8. Your rights under UK GDPR
You have the following rights in relation to your personal data:
- Access — request a copy of the data we hold about you.
- Rectification — ask us to correct inaccurate or incomplete data.
- Erasure — ask us to delete your data (the "right to be forgotten").
- Restriction — ask us to limit how we process your data.
- Data portability — request your data in a structured, machine-readable format.
- Objection — object to processing based on legitimate interest.
- Withdraw consent — where we rely on your consent, you can withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.
To exercise any of these rights, email us at info@jmgmedia.co.uk. We will respond within one month.
9. Complaints
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Helpline: 0303 123 1113
We would appreciate the chance to address your concerns first, so please contact us at info@jmgmedia.co.uk before approaching the ICO.
10. Children's data
Our Site and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
11. Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
12. Contact us
If you have any questions about this privacy policy or how we handle your data, please contact us:
Joe Gillett, trading as JMG Media
Email: info@jmgmedia.co.uk