Commissioned to photograph and film the Hyundai range for a franchise dealership — creating a library of content designed to sell cars and build the showroom's presence online.
Introduction
Objective
The dealership needed content that did more than just show stock.
They wanted videos and photography that made their cars feel desirable — a mix of educational walkarounds and high-energy social content that would actually stop someone scrolling.
Creative Direction
We leaned into two modes: clean, well-lit photography that let each model speak for itself, and short-form video content with pace and personality.
The videos balanced product detail with entertainment — informative enough to be useful, punchy enough to be shareable. Every piece was built for social-first distribution.
